NJM Blog

How Artificial Intelligence Can Help Your Small Business

How Artificial Intelligence Can Help Your Small Business

Artificial intelligence (AI) has changed the way companies operate. Businesses of all sizes function smarter and more efficiently through the use of AI. From marketing and workflows to finance, AI is helping companies improve both their bottom lines and customer service.

What is artificial intelligence?

The term artificial intelligence is often used to describe machines or computers that can learn from experience, adjust, and perform human-like tasks. Using these technologies, computers can process large amounts of data, recognize patterns, and accomplish specific tasks.

So how can AI help your small business? AI has many uses in marketing and sales.

Smarter email marketing

AI solutions allow marketers to know exactly what consumers are saying about a brand in real time. Similarly, with the abundance of social media platforms (and the AI to analyze them), marketers can also understand what customers are feeling. AI allows marketers to gather social media data and use it to modify messaging or branding into maximum effectiveness and, ultimately, return on investment (ROI).

Additionally, AI-based tools provide the ability to run A/B test ads in a way that reduces time and saves money. AI can split budgets across channels, optimize thousands of micro-campaigns every minute, and expand on new strategies. With the help of technology, you can also retain information on customer behavior for future targeting and determine the most cost-effective methods to drive sales. AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter digital ads.

Reduce repetitive sales tasks

AI personal assistants can schedule meetings for your team, helping them spend time on more critical tasks, like generating new leads.

Understand your customer’s journey on your site

Understanding the customer experience is easier now than ever before. With AI, you can track your customer’s journey, and analyze their behavior, as they navigate through your website.

These valuable insights can help you create a more personalized experience for the customer. Customized content is more effective than generic content, and this type of data can help boost your bottom line.

The bottom line

AI is changing the way companies do business, and for many, improving their bottom line. Some small businesses have already embraced AI and have seen the positive changes it brings. If you have not embraced AI, there are is no shortage of resources to help you get started, including many consulting firms that specialize in this area. With AI poised to continue growing across all industries and segments, business owners who want to stay competitive and customer-focused should take time to better understand its impact.