Teeing Up Business on the Golf Course

Do you want to thank a long–time customer or get to know a potential client? The golf course can be a great place to spend the day with a business partner to strengthen your relationship.

Doing business on the golf course offers a variety of benefits — the most valuable being the gift of time. A round is typically played over four hours, so there is plenty of time to enjoy the day and talk business. Time also allows for conversation outside of business, so there is an opportunity to learn more about your broker, supplier, vendor, or client.

If you are spending the day on the course with a business partner, here are some tips to help you make the most of it.

Listen and learn: Playing a round of golf is far different than meeting in an office or a zoom call. There is ample time to speak casually and learn things about your partner unrelated to business. This can broaden your relationship, and you also may discover new ways to thank them. Perhaps you learn that they’re a fan of the theatre or enjoy fishing.

Be prepared to talk business: Do your homework prior to the outing so when it’s time to talk business, you’re informed. Review the status of business with your partner, so you can respond to (and ask) pertinent questions. You can also visit your partner’s company website and social media channels to learn more about their current initiatives and/or upcoming events. Speaking to this will demonstrate your interest in their company and convey their business is important to you.

Keep an open mind: Always listen to opportunities that could help your company. If a partner begins to make an unexpected business proposition, give them your full attention. You may be surprised at what you learn.

Be honest: Always play your best. Don’t let your business partner win because you think it will help the relationship. Golf is a sport of integrity and you’ll be respected for giving an honest effort. And if you lose, lose gracefully.

Keep your emotions in check: There’s nothing better than striking the ball pure and nothing worse than duffing it around the course. Whether you’re having a good day or bad day, stay relaxed and steady. If you become too emotional, it can reflect poorly on your character.

Follow up: A good rule of thumb in business is to always follow up. Call to remind your partner that you appreciate their business and to re–engage in discussions you had on the course. It will confirm the outing meant something and was time well spent.

NJM now partners with a select network of independent agents to meet the complex insurance needs of businesses. Working with an agent to obtain Workers' Compensation, Commercial Auto, Commercial General Liability, ProEdge Businessowners Policy, or Commercial Excess and Umbrella insurance can benefit your business.

All applications for insurance are subject to underwriting guidelines and approval. Coverage and discounts are subject to policy terms, exclusions and effective dates; limits and deductibles apply. Coverage is not available in all states. Insurance underwritten by NJM Insurance Company and its subsidiaries, 301 Sullivan Way, W. Trenton, NJ 08628.